Paul Knittel

Future Of Webdesign

Januar 2015

This is something I wrote in mid 2013 and then recently I came across this new web design platform called The Grid - it uses AI to create a website that automatically adapts to content. Great to see the world is really moving in this direction!

I was working with a client on a custom website. The website was designed from scratch, with a design trageted directly at the content I wrote (focused on solving the clients problems). I was very happy with everything. The design reflected the content well and fitted in nicely. Although I kept in mind that the final content would be modified by the client, I was once again suprised how far off the new content was from the specification, which I carefully choose at the start. The slider text, intended to be 8 words, was now merly 4 words with a lost orphan akwardly finishing the paragraph.

I could force the client to fit the correct content in. However I feel like that would bring the same drawbacks you get when you use a wordpress template. Your own content just never fits in the same way as the sample content does in the demo. Of course in a perfect world every website would be pre-planned by a team of marketing and user experience experts. The content would be cut down to only include the most relevant and effective content, presented in a way which in unique and succesful in converting.

The demand for websites is larger than ever and thus a responsibility as a webdesigner to find ways to build them cheaper and faster while maintaing high usability. Moving away from templates is not going to happen anytime soon. However we need smarter templates; templates which automaitcally increase the font size if an orphan occurs.

This way we can build websites, which allow people to make websites even if they lack any sense of style.